Experiential Marketing

What is Experiential Marketing?

Experiential marketing creates an experience which delivers results from the connectionbetweenthecustomer and a brand or product. It is a form of marketing based on the principle of marketing a product or brand through an experience rather than the placement of advertisements. Experiential marketing often involves events, activities and uses interactive campaigns to promote products or a service. It can include field marketing, customer service, special events, product give-aways (sampling) and PR stunts.

Experiential Marketing is the art of creating an experience where the hoped-for result is an emotional connection to a person, brand, product or idea. It is a form of marketing or advertising based on the principle of marketing a product or brand through an experience rather than the placement of advertisements. Experiential marketing often involves events, contests, interactive campaigns to promote, however holistic experiential marketing considers the experience delivered to the customer through the purchase or use of the product or service.

While the name experiential marketing is relatively new, the fundamental concepts behind it are not. For decades activity such as field marketing, customer service, special events, product give-aways (free-sampling) and PR stunts have engaged consumers and the public emotionally. However, in recent years the concept of creating an experience for customers to help them form an emotional connection to a brand has become more specialized by marketing agencies such as ourselves.

Why is experiential marketing becoming more popular?

Experiential marketing is popular as creating an emotional connection through an experience has worked for brands in the past and as standard media is seen as losing its traditional ability to connect with the public. Companies need new ways to connect with their target market.

Experiential Marketing has been proven, in numerous studies, to be more memorable than TV advertising. Experiential Marketing allows the consumer to engage in the activity using up to all 5 senses. Experiential Marketing creates an interaction with consumers that will help generate sales and make their purchase a more memorable one

Why use Expression UK?

We will carefully plan your experiential marketing campaign from the outset. We will help clients develop the concept and implement an experiential plan to roll out the campaign nationally. We will of course provide experienced promotional models who have caried out several experiential marketing campaigns before.

To find out how your brand or store can benefit from experiential marketing please contact us by simply clicking here.