Guerrilla Marketing

Guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places

What is Guerrilla Marketing?

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally.

The term has since entered the popular vocabulary and marketing textbooks. Guerilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunt - any unconventional marketing intended to get maximum results from minimal resources.

More innovative approaches to Guerilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. It can involves events, activities and uses interactive campaigns to promote products or a service. It can include special events, product give-aways (sampling) and PR stunts.

You can sample almost any type of fast moving consumer goods (FMCG) product, in almost any type of location. We organise and execute promotional sampling campaigns in supermarkets, on high streets, in train stations, around universities, in pubs and bars, at festivals; wherever is most appropriate for your brand.

To find out how your brand or store can benefit from product sampling please contact us by simply clicking here.

Why is Guerrilla Marketing becoming more popular?

Traditionally guerilla marketing, was a term used to generate results by using time, energy and imagination to sell your brand. Today, with the marketing arena heavily guarded by a cluttered landscape of brand messages it is getting easier for customers to switch off and not pay attention.

Our guerrilla marketing tactics use imaginative ideas to connect with your customers and make them take notice.

Example of Guerrilla Marketing

Carlsberg have done it! Following their marketing slogan "Carlsberg don't do XXX, but if they did they would probably be the best XXX in the world....they dropped £5000 of £10 and £20 notes in London with a removable sticker with their core message!

Might sound over the top and expensive...but ask yourself: If you saw loads of £10 and £20 notes in the sky falling in Oxford Street or Leicester Square would you tell other friends, collegues etc about the experience in a chat? yes? Then think of all the brand awarness received as a result! Think of all the PR and media attention when the press can be there to film it! Then imagine if you could acheive this at low cost?

Now stop imagining! To find out the creative ways your brand can benifit from guerrilla marketing at low competative cost please contact us by simply clicking here, send us an email or give us a ring on 0114 3600 646