Sampling

Product Sampling provides the opportunity to get your product into your consumer’s hands

What is Product Sampling? Why use Product Sampling?

Sampling provides the opportunity to get your product into your consumer’s hands,targeting the right consumer profile to sample and sell the features and benefits of your product or service too. Product sampling can take place at various locations and has a proven track record of taking the risk out of buying a product for the first time, therefore encouraging the consumer to purchase the product or service.

Consumers are bombarded by media messages from an ever increasing marketplace; TV, Press Advertising, Internet. The message is often lost in the crowds.

You can sample almost any type of fast moving consumer goods (FMCG) product, in almost any type of location. We organise and execute promotional sampling campaigns in supermarkets, on high streets, in train stations, around universities, in pubs and bars, at festivals; wherever is most appropriate for your brand.

We can all types of promotional sampling, from simple pre-packed products and 'dry' goods, to complex cooked food products and 'wet' hot and cooked promotional sampling. We provide everything from fully catered national product sampling road shows to a small team of promotional sampling staff deployed exactly where you need them.

A promotional sampling road show can include a custom-built product sampling vehicle, which might cook or refrigerate the promotional product samples and add an extra element of visual branding to the sampling campaign. This would be toured across the selected cities by a senior team leader, who would meet up with high calibre sampling staff / brand ambassadors, that are used to communicated your brand's core proposition. To find out how your brand or store can benifit from product sampling please contact us by simply clicking here.

Where to sample?

You can sample almost any type of fast moving

consumer goods (FMCG) product, inalmost any type of location. We can organise and execute promotional sampling campaigns in supermarkets, on high streets, in train stations, around universities, in pubs and bars, at festivals; wherever ismost appropriate for your brand.

Supermarket sampling, train station sampling and any other type of location can either be executed inside the venue or outside of it. Tactical sampling uses roaming field marketing teams to hand out promotional product samples in "tactical" locations such as outside of train stations, supermarkets, universities, shopping areas - anywhere you like - to reach your target audience. This is lower-cost than a road show, as it is not necessary to construct an event area, or tour across various cities.This often saves a significant amount of budget on having to pay for expensive official event spaces.

To find out more contact us for a free no obligation quotation